With 25 years in corporate advising, Juan Cardona brings expertise in corporate communication, reputation, and sustainability. Specializing in social context analysis, reputational risk management, corporate purpose communication, and leadership platform design. Noteworthy collaborations with global institutions and multinationals, particularly during transformations: internationalization, leadership shifts, corporate rebranding, crisis management, and post-crisis reputation recovery. Having held executive positions at LLYC, Corporate Excellence, FRC, and Grupo Ferrovial, Juan Cardona currently serves as the CEO of X21, a strategic communication and reputation consultancy. He holds a degree from the University of Navarra and completed executive programs at IESE Business School, IE Business School, and Saïd Business School, University of Oxford.