Ángel has a degree in Psychology from the Universidad Complutense de Madrid, a PCD from the IESE, a Master's degree in Innovation in Communication from the Universidad Jaume I, and a Doctorate cum laude in Communication from the Universidad Jaume I.
He began his professional career as a Qualitative and Quantitative Market Research Technician at Alef, Strategic Planning at J. Walter Thompson, and Managing Partner of Millward Brown International in Spain and Portugal. In 1998 he joined Argentaria in the Strategic Analysis team within the Presidency and Risks Area to define and implement a new strategy and positioning for the Argentaria brand. In January 2000, he joined BBVA in the Communication and Image Team (today known as the Communication and Brand team), responsible for different functions (corporate advertising, image, social action, brand, identity, reputation, metrics). Until February 2011, he was the Strategy Director of the BBVA Group's global Communications and Brand team, responsible for the company's global communication strategy, brand, reputation, and metrics. In April 2011, he became the Director and General Secretary of Corporate Excellence – Centre for Reputation Leadership.
He is co-author of Atrapados por el consumo and Reputación Corporativa; he has written numerous articles in publications highly referenced and is a collaborating professor at internationally recognized universities and business schools, as well as an Honorary Professor at the University of Malaga.
He is co-director of The Global CCO: strategic management of reputation, brand and Communication, a program in communication, reputation and brand. He is also a Board Member Academic and Research Director of Global Alliance for Public Relations and Communication Management and director of The Global PR & Communications Model, a global roadmap to guide the future of the communication profession and the management of intangibles.
ANGEL AGUDO - VP OF product & board member CLARITY AI MARTIN NICHOLS - Regional Sustainability manager at S&P Global Ratings Moderator: ÁNGEL ALLOZA - CEO Corporate Excellence